The Harbour Brand Voice & Visual Identity
Brand strategy
User research & personas
Document design
Language & voice recommendations
Imagery guidelines
Goal
The goal of The Youth Harbour Brand Voice & Visual Identity project was to create a resource for developing marketing material that would give The Harbour a distinct voice and presence. To achieve this goal, the project focused on inclusivity and worked to include translation guidelines and represented a diverse range of individuals.
Solution
The project solution was a comprehensive guide that included image guidelines and examples, as well as language recommendations. This document provides a valuable resource for all team members involved in developing marketing material and external communication strategies for The Harbour.
It served as a training guide for a group of volunteers I managed as Creative Director at The Harbour, ensuring that all content produced by The Youth Harbour accurately reflected the organization's brand identity and values.
