Banking on a Better Future Brand Toolkit

Goal

The goal of the Banking on a Better Future’s brand refresh was to create a comprehensive branding and marketing toolkit for a youth-led non-profit organization. This brand guide would be used by the organization's activists to effectively communicate their message and build a strong digital identity.

Solution

To achieve this goal, the ekho design worked closely with the organization's members through the Branding Buddy program. This allowed the team to understand the organization's goals and values, and to create a brand identity that accurately reflected these. The resulting branding guide and assets were designed with accessibility in mind, using language, color, representation, and typography that was easy to understand and engaging for the organization's target audience. The in-kind service provided by the project team helped the non-profit organization to develop its programs in an affordable and effective manner.