FES Visual Identity

Goal

The goal of this project was to establish a consistent and impactful visual identity for the refreshed FES brand, aligning with its main audiences: youth changemakers, philanthropic supporters, and community partners. The aim was to embody the brand's modern, approachable, and timeless essence while reflecting its dedication to sustainable development and empowering youth-led initiatives.

Solution

To achieve this goal, comprehensive brand guidelines were developed, articulating the visual elements, messaging principles, and tone of voice that defines the FES brand. This included detailed specifications for logo usage, color palette application, typography selection, and imagery guidelines. In addition to standard design considerations, priority was given to color accessibility guidelines to ensure inclusivity and accommodate diverse audience needs. Furthermore, brand traits and writing style guidelines were defined to maintain consistency in communication across all channels. Clear and concise instructions were provided to empower internal and external stakeholders to authentically represent the FES brand, fostering deeper connections with audiences and reinforcing the commitment to positive change and sustainability. Through this brand guideline project, FES was equipped with the tools and resources needed to amplify its impact and inspire a greener, more sustainable future driven by youth action.