FES Website
Digital strategy
UX/UI
Information architecture
HTML & CSS
Goal
The objective behind the FES website redesign was to harmonize the platform with its refreshed brand guidelines while emphasizing user-friendliness for all visitors. As part of the rebranding initiative, the focus was on ensuring accessibility by implementing clear text, enhancing colour contrast, and utilizing imagery that resonates with a diverse audience. The primary goal was to create an engaging digital space that caters to the needs of all users, fostering inclusivity and easy navigation.
Solution
The FES website underwent a comprehensive redesign process, resulting in a user-centric layout that aligns seamlessly with the organization's updated brand identity. Emphasizing accessibility, the design features clear and legible text, along with carefully selected colours and imagery to enhance readability and inclusivity. The incorporation of dynamic visual elements adds vibrancy to the website, capturing the essence of FES's mission and engaging its audience effectively. Mobile optimization ensures that the website is accessible to users across various devices, further expanding its reach and impact.