ITS Network Branding

The Infiltrate the System (ITS) Network's brand identity is built upon a foundation of collaborative action and disruptive change, visually represented by a logo that embodies "tree crown shyness"—the natural phenomenon of trees creating space for each other. This concept is further reinforced by wavy, distressed text and a stamp-like aesthetic, paying homage to past activist movements and highlighting the network's grassroots origins. A vintage-inspired color palette, drawing from natural tones and reminiscent of the 60s civil rights movement, connects the brand to themes of nature and youth activism. To maintain authenticity, imagery focuses on interconnected natural ecosystems, enhanced with a subtle grain effect. Custom-developed illustrations, employing bright, bold colors with a worn effect, introduce a playful yet genuine visual language, evoking a vintage-inspired aesthetic. Importantly, accessible color pairings, meticulously chosen for WCAG compliance, ensure inclusivity and broad usability across diverse platforms, making the brand's message accessible to all.