Micro YYC Web Design & Branding 


User Experience


E-commerce


Visual Identity


Goal

The goal of the Micro YYC project was to create a new website and branding for the company's zero waste delivery program. It utilized the brand's existing visual identity to develop multiple logos and illustrative assets for the new program.

Solution

The project solution was a user-friendly website with an integrated e-commerce system. The website included information about the benefits of microgreens, as well as information about where to find them and details about the digital subscription delivery program. The final deliverables also included multiple logos, branding guidelines, and illustrative assets that were based on the company's existing visual identity. The program was a success, selling out within days of its launch, and continues to provide a reliable revenue stream for the local business. Overall, the project helped to establish the new zero-waste delivery program as a valuable addition to Micro YYC's offerings.

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