Alberta Health Services Indigenous Support Line Poster and Personas

Goal

The goal of this project was to market a safe, accessible, and culturally sensitive space for Indigenous patients to address their concerns. To achieve this goal, I worked closely with Indigenous wisdom council members to develop a poster that was engaging, culturally sensitive and addressed common concerns of Indigenous patients. We also took into account the persona's developed to ensure that the poster was tailored to the needs and interests of the target community members.

Solution

This project utilized a collaborative and consultative approach to ensure that the poster reflected the needs and values of the Indigenous community. This included working closely with Indigenous wisdom council members to gather feedback and incorporate their perspectives into the design and content of the poster. The result was a valuable resource for Indigenous patients seeking support and supported the promotion of the line launch.