PFYYC Merchandise Design

Goal

The goal of this project was to create a limited edition T-shirt and tote bag design for Plastic-Free YYC, a local volunteer organization. The aim was to create a visually appealing design that would depict the organization's tagline and be appealing to customers who wanted to support the organization's mission.

Solution

To achieve this goal, the ekho design created a hand-illustrated design that met the organization's brand guidelines and captured its mission in a visually appealing way. The design was used on limited edition T-shirts and tote bags that were sold as a fundraising initiative for the organization. The success of this initiative was demonstrated through the successful order threshold that was reached through social media marketing efforts.