MinoFest Logo & Poster

Goal

The overarching objective of the MinoFest brand project was to craft a distinctive logo and identity for a conference dedicated to equitable perinatal and reproductive health. Our client aspired to create an event that resonated deeply with its audience, fostering inclusivity and warmth in a typically serious healthcare field. The primary goal was to design a logo and associated brand elements that would encapsulate the essence of this conference: warm, approachable, fun, and inclusive. The aim was to establish a visual identity that would not only represent the conference but also inspire attendees and participants who care deeply about these vital healthcare issues.

Solution

Our solution encompassed a comprehensive logo and brand design that harmonized with the conference's mission and values. The logo was seamlessly extended to a poster design for the conference, ensuring a consistent visual narrative. The poster itself encapsulated the fun and inclusive spirit of the event, utilizing vibrant colours, relatable visuals, and approachable language to draw in attendees. Altogether, the logo and brand design solution not only represented the conference's mission, but also fostered an environment where conversations about equitable perinatal and reproductive health could flourish with warmth and inclusivity.