VIDEA Visual Identity

Goal

The goal of this project was to develop a strong and cohesive brand identity for VIDEA's youth climate projects, Working Together as One, and Mycelium Community. The non-profit organization works with youth and Indigenous communities in Western Canada, and the branding goal was to reflect their values and goals within their logo and visual identity.

Solution

To achieve this, ekho design worked directly with clients through the Branding Buddy program to create a comprehensive branding guide and assets. The resulting brand identity gave these organizations a positive and strong digital presence, which is crucial for youth-led initiatives as they often serve as the first point of contact with their communities. Additionally, the branding guide and assets were provided as an in-kind service, helping to support the affordable business development of these non-profit programs.