QUEST Canada Illustrations
Graphic design
Illustration
Iconography
Animation
Goal
The goal of this project was to design a set of custom icon illustrations that serve as powerful visual tools for QUEST Canada’s Achieving Net-Zero campaign. These icons would be instrumental in effectively communicating the campaign's key messages to a broad audience.
Solution
The animated illustrations served the goal of raising awareness about the limitations of solely relying on electrification as the solution for achieving net-zero emissions.
The deliverables included clear, concise, and visually appealing graphics that could be used as animations or static images, to resonate with a wide range of viewers on digital platforms.
While staying true to QUEST’s brand guidelines, colour blocking and basic shapes were used to convey complex energy systems in an accessible and creative manner.
The custom icon illustrations will become a valuable asset for QUEST Canada, empowering them to communicate their message effectively and drive their Achieving Net Zero campaign forward.
